Client: Merck
Brief: MS awareness campaign
Farmaceutical company Merck asked to develop a concept to promote MS (Multipele Sclerose) awareness through a series of adverts. Together with a copy writer the concept ‘A life with MS’ was developed which resulted in a series of adverts whereby the focus was on various aspects of a life with MS.
The campaign was in Dutch whereby the middle part of the sentence could be swapped to reflect one of the aspects. Below the literal translations of the four samples you see on the left.
1) Party life – ‘A fries at 1.00 a.m. life with MS’
2) Aspirational life – ‘A but I still want to do so many things life with MS’
3) Career – ‘A busy busy busy life with MS’
4) Family life – ‘A laundry basket full of rompers life with MS’