Client: Merck
Brief: MS awareness campaign
Farmaceutical company Merck asked to develop a concept to promote MS (Multipele Sclerose) awareness through a series of adverts. Together wit My Monobrow the concept ‘A life with MS’ was developed which resulted in a series of adverts whereby the focus was on various aspects of a life with MS. On the left there are four:
1) Party life – ‘A fries at 1.00 a.m. life with MS’
2) Aspirational life – ‘A but I still want to do so many things life with MS’
3) Career – ‘A busy busy busy life with MS’
4) Family life – ‘A laundry basket full of rompers life with MS’