Client: 78ways
Scribble Delivered: Concept, Design, illustration, Branding
A young interior architect duo named 78ways asked me to come up with a logo and visual language they could use online and in presentations.
I created a flexible identity that could be adapted for a project/client. The basic shape of four rectangles build up a star and serves as a base to create new shapes, patterns, fill with colour, texture or materials used in the project.
The basic shape of four rectangles build up a star and becomes the dynamic playground of the architects to explore patterns, form new shapes, fill it with colours, textures, materials, etc. I’d say it can be used in 78+ ways.
The typographic logo is bold and timeless.