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Philips among most successful logo redesigns of 2013

By branding, scribble


Philips recent refresh of its logo is among the most succesful logo redesigns of 2013 and I can’t agree more. The subtle adjustments in the stars and the simplifying of the waves  make the receognizability easier when the logo is used small. Using the reversed version of white on a blue shield gives it a more modern feel. Pretty clever for a logo that saw the light late 1930s in the current setup. Read the whole article about most succesful logo designs of 2013 here.